Go-to-market

Value Creation Benchmark | Software Q4 2025 Asteri Partners Value Creation Benchmark for Software The Q4 2025 edition of the quarterly Asteri+ Software benchmark tracks value creation metrics in the Software sector. This report examines key trends in how the North American software industry is creating value. It tracks how critical metrics such as EV/EBITDA, Return […]

You know AI can transform outbound sales, but where do you start? This guide gives you a step-by-step playbook to automate time-consuming parts of your sales motion, without disrupting what already works. Outbound Sales Automation needs a foundation Before you can automate anything, map your sales processes. Look for repeatable steps that require time, but […]

Value Creation Benchmark | Media Q2 2025 Asteri Partners Value Creation Benchmark for Media The quarterly Asteri+ Media benchmark tracks value creation metrics in the Media sector. Use it to understand industry performance, or work out how your company is performing against a peer group of 112 publicly-listed companies. This report examines key trends in […]

If your company is missing targets, don’t blame the closers. Fix the top of your funnel.  Missed revenue targets are often symptomatic of a weak go-to-market engine. Companies blame their Sales team for poor execution when results fall short of expectations. Yet an important root case is often with Marketing and Indirect Sales, which own […]

How well do you know your customers? If you’re like most clients we serve, you’re probably thinking anywhere from “pretty well” to “really well” right now. Ok, let’s test that… Acid Test: Your Ideal Customer Persona If you can’t wax lyrical in your answers to the 8 questions, you don’t know your clients as well […]

Asteri Partners Value Creation Benchmark for Software The Q1 2025 edition of the quarterly Asteri+ Software benchmark tracks value creation metrics in the Software sector. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 200 companies. Value Creation Benchmark for Software report synopsis This report […]

You’re investing big dollars in your go-to-market (GTM) tech stack to power the growth of your business. Is your tech stack delivering? A poorly built GTM tech stack is a silent profit killer. Poor data quality alone can cost millions per year according to Gartner. Just imagine the cost of a tech stack that doesn’t […]

The allure of a tech stack is undeniable. The hard truth: technology cannot fix poor execution. If your outbound lead generation processes are not generating leads, a lead generation platform will not fix that. You will just be ineffective at scale. If your content marketing is not generating inbound leads, by using AI to write […]

Don’t fall into the lead generation pain cave Lead generation is vital. An insufficient volume of leads at the top of the sales funnel translates to an insufficient volume of closed opportunities at the bottom of the sales funnel, and missed revenue targets. Missed revenue targets translate to misery for pretty much everyone in the […]