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Asteri’s latest thinking on Lead Generation and AI in Technology, Manufacturing and Industrials.
September 17 2025
AI, RAG and the importance of Memory AI Agents Need Memory In our last article, we explained how an agentic AI Sales Development Representative can move the needle of your outbound lead generation motions. That’s easier said than done. Sales teams can’t scale outbound lead generation if they have to constantly fact-check the AI agent’s […]
September 10 2025
In two previous articles (Sales Automation Playbook and From Lead to Close), we explored how Sales teams get more done by using AI Large Language Models (“LLM”), Machine Learning (“ML”), and Robotic Process Automation (“RPA”) to automate tasks. They free up their time for high value activities – spending time with clients, closing deals. What […]
August 26 2025
District energy systems and micro-grids are a compelling solution to provide heating and cooling to environments such as office buildings, healthcare and education campuses, entertainment venues, and data centers. These systems provide steady, uninterrupted heating and cooling, cost savings and a lower carbon footprint, supporting both sustainability goals and operational excellence. Yet, there is only […]
August 13 2025
You know AI can transform outbound sales, but where do you start? This guide gives you a step-by-step playbook to automate time-consuming parts of your sales motion, without disrupting what already works. Outbound Sales Automation needs a foundation Before you can automate anything, map your sales processes. Look for repeatable steps that require time, but […]
August 4 2025
Is your sales team spending too much time with tasks that don’t move deals forward? If they are, read on! In this article, we explore how to leverage Artificial Intelligence Large Language Models (AI LLM), Machine Learning (ML) and Robotic Process Automation (RPA) tools to automate selected sales motions introduced in our previous article on […]