Pricing

Value Creation Benchmark | Software Asteri Partners Value Creation Benchmark for Software The Q4 2025 edition of the quarterly Asteri+ Software benchmark tracks value creation metrics in the Software sector. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 200 companies. Value Creation Benchmark for […]

Deal after deal, B2B companies like yours leave money on the table because you haven’t harnessed the power of behavioral economics to set your price.  Anchoring, social proof, framing, decoys, scarcity and loss aversion — these irrational quirks reflect how your customers’ brains make decisions. Behavioral pricing leverages these biases to boost profits.  Traditional pricing […]

Starlink has been delivering the satellite communication industry a master class in modern B2B pricing.  When Starlink’s low-Earth orbit satellites burst onto the scene, it wasn’t just a technology revolution. It was a pricing earthquake. The old guard—Viasat, SES, Eutelsat, Intelsat—found themselves scrambling. Why? Because Starlink’s pricing proved just how much complex pricing kills deals. […]

Value Creation Benchmark | Media Asteri Partners Value Creation Benchmark for Media The quarterly Asteri+ Media benchmark tracks value creation metrics in the Media sector. Use it to understand industry performance, or work out how your company is performing against a peer group of 112 publicly-listed companies. Value Creation Benchmark for Media report synopsis This […]

Asteri Partners Value Creation Benchmark for Software The Q1 2025 edition of the quarterly Asteri+ Software benchmark tracks value creation metrics in the Software sector. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 200 companies. Value Creation Benchmark for Software report synopsis This report […]

When Less is More. Simplify your pricing. Are you losing customers? Do you offer many price tiers and options? Here’s the twist: it could be driving potential buyers away. That’s what we call The Paradox of Choice in Pricing, when less is more, simplify your pricing strategy. You may think that you’re catering to different customers […]

The Price is Right… There on the Screen. Are you struggling to hit quarterly revenue numbers? You’re not alone! The fact is, you’re competing to win your fair share of about 60% of the opportunities in your pipeline. That’s because, despite your best efforts, almost 40% of customer purchase journeys end in no decision. That’s […]

As a pricing consultant, I’m often surprised by how little attention B2B SaaS vendors devote to their pricing. Compared to the effort they expend to design amazing products, pricing it is often literally an afterthought. It’s like watching a master chef spend hours crafting a gourmet meal, only to slap a random price tag on […]

Large B2B SaaS companies spend far more time and energy on developing the product than on setting the price. That’s a shame as get pricing right unlock good growth Unlock good growth. Get pricing right. Just.So.Important.  Get pricing right. What you charge for, and how much you charge – is worth investing the time and effort. […]