Pricing

Expanding internationally is one of the fastest ways to drive revenue growth and valuation, but a one-size-fits-all global price list is a surefire way to destroy both customer adoption and profit margin. Instead, localized pricing, pricing increases, and value messaging by market. Turn pricing an administrative afterthought into a strategic growth lever. Why One Global […]

Congratulations—your SaaS product is now powered by AI, and your users are seeing value. But beyond the excitement, your CFO has a new headache: every time a user uses an AI-powered feature, you get charged for the associated tokens. AI introduces a variable cost to serve that scales with token consumption, not headcount. If you […]

If you’re not the Goliath in your market, be clear on one score: playing by the rules of the industry means playing by the rules that made the leader successful. If you’re David, you lack Goliath’s advantages —e.g., scale, brand, distribution. You won’t win by playing by the leader’s rules. Winning against the Goliath in […]

Value Creation Benchmark | Software Q4 2025 Asteri Partners Value Creation Benchmark for Software The Q4 2025 edition of the quarterly Asteri+ Software benchmark tracks value creation metrics in the Software sector. This report examines key trends in how the North American software industry is creating value. It tracks how critical metrics such as EV/EBITDA, Return […]

Deal after deal, B2B companies like yours leave money on the table because you haven’t harnessed the power of behavioral economics to set your price.  Anchoring, social proof, framing, decoys, scarcity and loss aversion — these irrational quirks reflect how your customers’ brains make decisions. Behavioral pricing leverages these biases to boost profits.  Traditional pricing […]

Starlink has been delivering the satellite communication industry a master class in modern B2B pricing.  When Starlink’s low-Earth orbit satellites burst onto the scene, it wasn’t just a technology revolution. It was a pricing earthquake. The old guard—Viasat, SES, Eutelsat, Intelsat—found themselves scrambling. Why? Because Starlink’s pricing proved just how much complex pricing kills deals. […]

Value Creation Benchmark | Media Q2 2025 Asteri Partners Value Creation Benchmark for Media The quarterly Asteri+ Media benchmark tracks value creation metrics in the Media sector. Use it to understand industry performance, or work out how your company is performing against a peer group of 112 publicly-listed companies. This report examines key trends in […]

Asteri Partners Value Creation Benchmark for Software The Q1 2025 edition of the quarterly Asteri+ Software benchmark tracks value creation metrics in the Software sector. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 200 companies. Value Creation Benchmark for Software report synopsis This report […]

When Less is More. Simplify your pricing. Are you losing customers? Do you offer many price tiers and options? Here’s the twist: it could be driving potential buyers away. That’s what we call The Paradox of Choice in Pricing, when less is more, simplify your pricing strategy. You may think that you’re catering to different customers […]