Revenue Operations

If your company is missing targets, don’t blame the closers. Fix the top of your funnel.  Missed revenue targets are often symptomatic of a weak go-to-market engine. Companies blame their Sales team for poor execution when results fall short of expectations. Yet an important root case is often with Marketing and Indirect Sales, which own […]

How well do you know your customers? If you’re like most clients we serve, you’re probably thinking anywhere from “pretty well” to “really well” right now. Ok, let’s test that… Acid Test: Your Ideal Customer Persona If you can’t wax lyrical in your answers to the 8 questions, you don’t know your clients as well […]

Asteri Partners Value Creation Benchmark for Software The Q1 2025 edition of the quarterly Asteri+ Software benchmark tracks value creation metrics in the Software sector. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 200 companies. Value Creation Benchmark for Software report synopsis This report […]

When it comes to strategy, it’s good to have an organizational strategy. It’s far better to have a strategy that is best practice, to allocate resources effectively to the highest value opportunities and ensure your team works on these priorities. It’s best if your strategy flexes to changing market conditions. What are the signs that […]

The Trump administration’s recent tariffs announcement impose significant costs on the import of goods manufactured outside the USA. Manufacturers who leverage produce overseas are at risk of becoming uncompetive against those who produce domestically, in the world’s largest market.  The tariffs are a catalyst for manufacturing organizations to reevaluate their strategy. For executives in the […]

The allure of a tech stack is undeniable. The hard truth: technology cannot fix poor execution. If your outbound lead generation processes are not generating leads, a lead generation platform will not fix that. You will just be ineffective at scale. If your content marketing is not generating inbound leads, by using AI to write […]

Don’t fall into the lead generation pain cave Lead generation is vital. An insufficient volume of leads at the top of the sales funnel translates to an insufficient volume of closed opportunities at the bottom of the sales funnel, and missed revenue targets. Missed revenue targets translate to misery for pretty much everyone in the […]

Value Creation Benchmark | Industrials Q4 2024 The quarterly Asteri+ Industrials benchmark tracks value creation metrics in Industrials. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 460 companies. This report examines key trends in how the North American Industrials industry is creating value. […]

Asteri Partners Value Creation Benchmark for Software The quarterly Asteri+ Software benchmark tracks value creation metrics in the software industry. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 200 companies. Value Creation Benchmark report synopsis This report examines key trends in how the […]