Pricing

Asteri’s latest thinking on pricing modernization in Technology and Manufacturing industries, to build client / vendor alignment and extract more value.

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Car Gear Black and white for article The Paradox of Choice in Pricing, when less is more, simplify your pricing. October 7 2024

The Paradox of Choice in Pricing

The Paradox of Choice in Pricing. When Less is More. Simplify your pricing.

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Security Cameras on a wall for article on Price transparency September 24 2024

5 Things You Can Do Now To Increase Price Transparency

Security Cameras on a wall for Price transparency

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Chess game for The Psychology of SaaS Pricing: How to Design Pricing That Aligns With Customer Value July 31 2024

The Psychology of SaaS Pricing: How to Design Pricing That Aligns With Customer Value

As a pricing consultant, I'm often surprised by how little attention B2B SaaS vendors devote to their pricing. Here is The Psychology of SaaS Pricing: How to Design Pricing That Aligns With Customer Value

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Growth for Cash Flow Charge the value you create, unlock good growth. July 31 2024

Charge the value you create. Unlock good growth.

Writ large, B2B SaaS companies spend far more time and energy on developing the product than on setting the price. 

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