Insights

Value Creation Benchmark | Industrials Q1 2026 Asteri Partners Value Creation Benchmark for Industrials The quarterly Asteri+ Industrials benchmark tracks value creation metrics in the Industrials sector. This report examines key trends in how the North American Industrials industry is creating value. It tracks how critical metrics such as EV/EBITDA, EBITDA Margin, Return on Invested […]

Expanding internationally is one of the fastest ways to drive revenue growth and valuation, but a one-size-fits-all global price list is a surefire way to destroy both customer adoption and profit margin. Instead, localized pricing, pricing increases, and value messaging by market. Turn pricing an administrative afterthought into a strategic growth lever. Why One Global […]

Congratulations—your SaaS product is now powered by AI, and your users are seeing value. But beyond the excitement, your CFO has a new headache: every time a user uses an AI-powered feature, you get charged for the associated tokens. AI introduces a variable cost to serve that scales with token consumption, not headcount. If you […]

If you’re not the Goliath in your market, be clear on one score: playing by the rules of the industry means playing by the rules that made the leader successful. If you’re David, you lack Goliath’s advantages —e.g., scale, brand, distribution. You won’t win by playing by the leader’s rules. Winning against the Goliath in […]

Value Creation Benchmark | Software Q4 2025 Asteri Partners Value Creation Benchmark for Software The Q4 2025 edition of the quarterly Asteri+ Software benchmark tracks value creation metrics in the Software sector. This report examines key trends in how the North American software industry is creating value. It tracks how critical metrics such as EV/EBITDA, Return […]

Deal after deal, B2B companies like yours leave money on the table because you haven’t harnessed the power of behavioral economics to set your price.  Anchoring, social proof, framing, decoys, scarcity and loss aversion — these irrational quirks reflect how your customers’ brains make decisions. Behavioral pricing leverages these biases to boost profits.  Traditional pricing […]

Starlink has been delivering the satellite communication industry a master class in modern B2B pricing.  When Starlink’s low-Earth orbit satellites burst onto the scene, it wasn’t just a technology revolution. It was a pricing earthquake. The old guard—Viasat, SES, Eutelsat, Intelsat—found themselves scrambling. Why? Because Starlink’s pricing proved just how much complex pricing kills deals. […]

AI, RAG and the importance of Memory AI Agents Need Memory In our last article, we explained how an agentic AI Sales Development Representative can move the needle of your outbound lead generation motions. That’s easier said than done. Sales teams can’t scale outbound lead generation if they have to constantly fact-check the AI agent’s […]

In two previous articles (Sales Automation Playbook  and From Lead to Close), we explored how Sales teams get more done by using AI Large Language Models (“LLM”), Machine Learning (“ML”), and Robotic Process Automation (“RPA”) to automate tasks. They free up their time for high value activities – spending time with clients, closing deals. What […]

Artificial Intelligence promises to enhance the efficiency and effectiveness of M&A commercial due diligence (CDD) processes. At Asteri, we’ve been exploring how to harness GenerativeAI (GenAI) on CDD projects. We will see Benefits Risks and Strategies for Success of using AI in Commercial Due Diligence. The verdict? 5/10. Useful for some tasks.  Benefits of using AI […]

District energy systems and micro-grids are a compelling solution to provide heating and cooling to environments such as office buildings, healthcare and education campuses, entertainment venues, and data centers. These systems provide steady, uninterrupted heating and cooling, cost savings and a lower carbon footprint, supporting both sustainability goals and operational excellence. Yet, there is only […]

For decades, cyber-security firms have focused on protecting IT systems from cyber-attacks. Under the radar, ICS (Industrial Control Systems) and OT (Operational Technology) have become a high-stakes frontier too. They monitor and control physical devices and processes in industrial settings like manufacturing, utilities, and transportation. The total addressable market for OT cybersecurity is estimated at […]

You know AI can transform outbound sales, but where do you start? This guide gives you a step-by-step playbook to automate time-consuming parts of your sales motion, without disrupting what already works. Outbound Sales Automation needs a foundation Before you can automate anything, map your sales processes. Look for repeatable steps that require time, but […]

Artificial Intelligence Large Language Models (AI LLM) impress with their language and code generation capabilities. They are, however, shockingly poor with mathematical reasoning and computation. A year ago, we wrote that Asteri will not use LLM for any form of mathematical modelling. We may have just witnessed the end of AI LLM’s poor mastery of […]

Is your sales team spending too much time with tasks that don’t move deals forward? If they are, read on!  In this article, we explore how to leverage Artificial Intelligence Large Language Models (AI LLM), Machine Learning (ML) and Robotic Process Automation (RPA) tools to automate selected sales motions introduced in our previous article on […]

For decades, financial research has been a critical resource for investors in public and private markets to make bets and manage their portfolios. The market for financial research and data has ballooned, with buy-side macroeconomic research alone estimated at over $2 billion USD globally. Recently, demand for financial research and data has been changing fast. […]

B2B Sales teams are constantly being asked to do more with less. With the recent advancements in AI, ML and workflow tools, this is possible. Today, B2B Sales teams can identify more qualified prospects, do more personal outreach at scale, and do  less repetitive tasks with a stable headcount. In this primer, we’ll break down […]

Value Creation Benchmark | Media Q2 2025 Asteri Partners Value Creation Benchmark for Media The quarterly Asteri+ Media benchmark tracks value creation metrics in the Media sector. Use it to understand industry performance, or work out how your company is performing against a peer group of 112 publicly-listed companies. This report examines key trends in […]

Leaders of visual effects studios, here’s what you need to know about proposed legislation to reshore film production to the USA, and what you should do about it. Make Filming in America Great Again Three forces are at work to reshore filming in the USA, a stick and two carrots: The stick: The Trump administration’s […]

If your company is missing targets, don’t blame the closers. Fix the top of your funnel.  Missed revenue targets are often symptomatic of a weak go-to-market engine. Companies blame their Sales team for poor execution when results fall short of expectations. Yet an important root case is often with Marketing and Indirect Sales, which own […]

How well do you know your customers? If you’re like most clients we serve, you’re probably thinking anywhere from “pretty well” to “really well” right now. Ok, let’s test that… Acid Test: Your Ideal Customer Persona If you can’t wax lyrical in your answers to the 8 questions, you don’t know your clients as well […]

Asteri Partners Value Creation Benchmark for Software The Q1 2025 edition of the quarterly Asteri+ Software benchmark tracks value creation metrics in the Software sector. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 200 companies. Value Creation Benchmark for Software report synopsis This report […]

The difference between companies that consistently outperform and the rest of the crowd does not lie in designing better strategy, but in greater ability to execute. Our experience in designing and executing strategy with different companies, at different stages of maturity, in different industries, has given us empirical insight into what great execution looks like. […]

When it comes to strategy, the biggest mistake organizations make isn’t choosing the wrong path— it’s failing to choose at all.  Playing it safe by keeping all options open and not taking a bold stance is a surefire way to lose in today’s hyper competitive marketplace. Playing it safe is The Riskiest Strategy of All! […]

When it comes to strategy, it’s good to have an organizational strategy. It’s far better to have a strategy that is best practice, to allocate resources effectively to the highest value opportunities and ensure your team works on these priorities. It’s best if your strategy flexes to changing market conditions. What are the signs that […]

The Trump administration’s recent tariffs announcement impose significant costs on the import of goods manufactured outside the USA. Manufacturers who leverage produce overseas are at risk of becoming uncompetive against those who produce domestically, in the world’s largest market.  The tariffs are a catalyst for manufacturing organizations to reevaluate their strategy. For executives in the […]

You’re investing big dollars in your go-to-market (GTM) tech stack to power the growth of your business. Is your tech stack delivering? A poorly built GTM tech stack is a silent profit killer. Poor data quality alone can cost millions per year according to Gartner. Just imagine the cost of a tech stack that doesn’t […]

The allure of a tech stack is undeniable. The hard truth: technology cannot fix poor execution. If your outbound lead generation processes are not generating leads, a lead generation platform will not fix that. You will just be ineffective at scale. If your content marketing is not generating inbound leads, by using AI to write […]

Don’t fall into the lead generation pain cave Lead generation is vital. An insufficient volume of leads at the top of the sales funnel translates to an insufficient volume of closed opportunities at the bottom of the sales funnel, and missed revenue targets. Missed revenue targets translate to misery for pretty much everyone in the […]

This pattern plays out often with clients: Reality is a harsh teacher, seasoned executives know that from painful experience. So they protect the business, and themselves in the process. They are right to do so. In doing so, they move from the abundance mindset that got them excited about the opportunity, to a scarcity mindset […]

Subscription-based models promise predictable revenue and long-term customer relationships. Unlike one-time sales models, businesses who operate subscription models thrive on recurring revenue and customer retention. These unique dynamics also bring distinct challenges that require tailored go-to-market (GTM) strategies. Many companies struggle to execute effective Go-to-Market for Subscription Businesses. In our go-to-market practice working with subscription […]

Value Creation Benchmark | Industrials Q4 2024 The quarterly Asteri+ Industrials benchmark tracks value creation metrics in Industrials. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 460 companies. This report examines key trends in how the North American Industrials industry is creating value. […]

Private equity firms excel at raising capital, but deploying capital efficiently remains a challenge for deal origination. Dry powder (amount of committed capital not yet invested) reached a record $2.6 trillion in 2024. For starters, there’s more money looking for a home than good companies to invest it in. But also, finding good companies willing […]

The aggregate value of mergers & acquisitions 2024 transactions is on the rise, but volumes are tanking. Recent data from PwC shows that global merger & acquisition 2024 deal values increased by 5% year on year in the first half of 2024 to $1.3 trillion. Megadeals, such as Diamondback’s $25.8bn acquisition of Endeavor Energy Resources, […]

If you work in a PE firm, would you agree that it’s a day job to find companies to buy, and buying them? I mean, why else would you have Deals teams? Then why do some PE firms expect the leaders of their portfolio companies to do M&A as a side hustle of their day […]

Leading the post merger integration (PMI) of two companies is hard. You’ve got many plates spinning at the same time, and a lot riding on keeping them in the air. There’s a lot to achieve, and a lot to manage. So, what’s on the post merger integration to-do list? A PMI is a very long […]

Asteri Partners Value Creation Benchmark for Software The quarterly Asteri+ Software benchmark tracks value creation metrics in the software industry. Use it to understand industry performance, or work out how your company is performing against a peer group of nearly 200 companies. Value Creation Benchmark report synopsis This report examines key trends in how the […]

When Less is More. Simplify your pricing. Are you losing customers? Do you offer many price tiers and options? Here’s the twist: it could be driving potential buyers away. That’s what we call The Paradox of Choice in Pricing, when less is more, simplify your pricing strategy. You may think that you’re catering to different customers […]

The Price is Right… There on the Screen. Are you struggling to hit quarterly revenue numbers? You’re not alone! The fact is, you’re competing to win your fair share of about 60% of the opportunities in your pipeline. That’s because, despite your best efforts, almost 40% of customer purchase journeys end in no decision. That’s […]

As a pricing consultant, I’m often surprised by how little attention B2B SaaS vendors devote to their pricing. Compared to the effort they expend to design amazing products, pricing it is often literally an afterthought. It’s like watching a master chef spend hours crafting a gourmet meal, only to slap a random price tag on […]

Large B2B SaaS companies spend far more time and energy on developing the product than on setting the price. That’s a shame as get pricing right unlock good growth Unlock good growth. Get pricing right. Just.So.Important.  Get pricing right. What you charge for, and how much you charge – is worth investing the time and effort. […]